Technological Challenges for Tires Today

Technological Challenges for Tires Today

According to EVAdoption, battery electric vehicles represent approximately 3.4% of new vehicle sales and are projected to reach 30-50% of new US vehicle sales by 2030. Due to the continuing trend of consumers holding onto their vehicles longer, this equates to roughly 7-10% of the total U.S. vehicles in 2030. In this Tire Review Continental Tire Garage Studio video, we discuss what this means for shops and why they should be prepared to cater to more electric vehicles.

With electric vehicles, there are specific needs tires must be able to handle. This includes torque, weight, noise and range. Battery electric vehicles are about 20% heavier than internal combustion engine vehicles, so the tires must complement the high instant acceleration and the heavier load of electric vehicles. Since EVs are heavier than comparable ICE vehicle models, this has caused a new high-load tire to be developed to handle the extra weight without increasing tire size.

Also without the noise of an engine, a requirement for electric vehicle tires is to produce an extremely quiet and comfortable ride as the majority of noise now comes from the tire. An optimal balance between the tread compound and tire size must be met to deliver lower rolling resistance tires which will increase the range of an electric charge.

Electric vehicles have different components than ICE vehicles and tires are no exception. As electric vehicles become more prevalent, it is critical to understand what tire technology will be needed to suit these types of vehicles.

Don’t forget to follow us on Instagram and Twitter @Tire_Review and subscribe to our YouTube channel for more tire, service, and shop operations videos.

You May Also Like

How’s Your Lug Nut Knowledge?

Examining the types, techniques and do’s and don’ts of handling lug nuts and bolts.

TR-Continental-Lug-Nut

Imagine you are on an automotive game show, and you're down to your last question to win the big grand prize. Could you answer correctly? Say, for example, this is the question: What is the recommended pattern to follow when torquing a five-bolt wheel?

Having a hard time? Tire Review's Christian Hinton digs into this from the Tire Review Continental Tire Garage Studio at Babcox Media.

P-Metric vs. Euro-Metric Tires

Tire classifications matter: Know the difference between P-Metric, LT-Metric and Euro-Metric.

Continental-Metric Tires
How to Spot Brake Pad System Failures

Typically, the main culprit of friction material separation is corrosion. How do you spot it?

Continental-Brake-Failure
Help Customers Choose the Right All-Terrain Tire

All-terrain tires are designed to perform well both on and off-road, making them a popular choice for truck and SUV owners.

Continental- All-Terrain
Load Index vs. Load Range: What’s the Difference?

The load index is listed as a number, and the tire’s load range is represented by a letter. Do you know the difference between them?

Continental Index-v-Range

Other Posts

EV Tires: What Do You Need to Know (Audio)

Learn how different tiremakers are addressing EVs and how your shop can prepare to see more EVs in your bays down the line.

Whats-Treading-EV-Tires
EV Tires: What Do You Need to Know?

We answer your burning EV tire questions on this episode of What’s Treading with Tire Review, presented by AAPEX.

Whats-Treading-EV-Tires
Continental Emphasizes Approach to Budget-Friendly Consumers, EVs

Tire Review sat down with executives from Continental Tire to talk EVs, Tier 2 popularity and more as companies across the industry are recovering from pandemic challenges.

Continental Roffler Charity Cadwell
Continental Upgrades Test Track Infrastructure for EVs

Continental expanded its EV charging infrastructure at the Uvalde, TX test site to accommodate a growing number of EV tire tests.

Continental-EV-Infrastructure