How to recommend LT tires to customers

How to recommend LT tires to customers

The LT segment is complex, with different customer priorities and use cases to consider.

When customers come in looking for new light truck (or LT) tires, are you prepared to understand their needs and make the right recommendation for them? The LT segment is complex, with different customer priorities and use cases to consider. With all these diverse demands, let’s take a look at how to recommend the best LT tires to customers.

The fundamentals of LT tires stay consistent, meaning they are constructed with stronger materials, more durable rubber, and increased load-bearing capabilities for heavier vehicles such as trucks, SUVs and vans. However, customer needs are wide-ranging and you need to be well-informed about the various subcategories of LT tires to effectively cater to these requirements.

Before even contacting you or heading to your shop, LT owners and enthusiasts will probably have done research and possess some knowledge about products and brands they may want. Not only should you stay informed about the LT segment, but you should prepare your shop for these customers. 

Demonstrate readiness for the LT segment by ensuring your dealership has the necessary equipment for proper mounting and balancing. Ask your staff for any potential LT or Jeep enthusiasts, they may be a great resource to call on when you have a customer looking for more detailed help. It’s also important to understand the environments in which consumers will use their vehicles, particularly for off-road enthusiasts or overlanders, to present them with the best options right away instead of detailing the list of every LT tire option you have.

When talking with customers, explain the features and benefits of the LT tires you have in stock. This includes emphasizing aspects like tread design, sidewall strength, off-road capabilities and expected tread life. Additionally, you should even educate customers about specific tire technologies like run-flat tires or those with self-cleaning tread patterns.

Like most tire sales, you especially need to stress the significance of routine tire maintenance for LT tire customers to extend lifespan, such as maintaining proper inflation, rotating and aligning tires. LT tires are tailored to offer enhanced load capacity, off-road performance, durability and puncture resistance, but still need regular check-ins to ensure they are performing to the highest of their abilities. 

While they may sacrifice some ride comfort compared to passenger tires, LT tires excel in ruggedness and versatility across various applications. Selecting the right LT tire for your customers involves evaluating the vehicle’s intended use, load demands and driving environments.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more tire, service and shop operations videos.

You May Also Like

How family and community ties compound the success of McMahon’s Best-One

With 13 locations and counting, McMahon has close-knit ties to the communities it serves and is elevating professionalism in the tire industry.


Community makes McMahon’s Best-One stand out from the competition. The company was founded in 1969 by Pat McMahon, who bought out a local independent tire dealer in Ft. Wayne, Indiana, with the help of Paul Zurcher.

Pat built a strong foundation for the business, and today, his son, Bubba, who grew up in the tire industry, now owns it with Randy Geyer, a longtime employee. Bubba’s wife, Kim, is now president of McMahon’s Best-One, and together they are pushing the limits on what it means to be an independent tire dealer.

What can you tell about an engine from a dirty spark plug?

Spark plug condition can reveal valuable clues about short and long-term engine issues if you know what to look for.

TR-Continental-dirty spark plug
Understanding EV weight to master ride control

EVs are significantly heavier than their internal combustion counterparts, often 1,000 to 3,000 pounds more due to battery packs.

Prepare your tire shop for the future

You have an opportunity to capture extra profits and future-proof your business.

How TPMS sensors broadcast vital information

Understanding the signal patterns, frequencies and wake-up behaviors involved is key for effective diagnosis and repair.


Other Posts

New Continental whitepaper gives insight into tire testing

The Continental whitepaper also sheds light on the development and use of current test methods for the manufacturer.

EV tire market evolves to meet driver demands

Dedicated EV replacement tires are optimized for range, tread life and reduced road noise.

How today’s ag tires offer the performance and technology farmers need

Expertise and on-demand service are the keys to becoming trusted tire partners to loyal farmers.

How to select compatible TPMS sensors and tools

Programmable sensors are a fantastic option for simplifying TPMS service and programming tools don’t have to be complicated.