TBC Retail Group and its Big O Tires franchise operation will serve as title sponsors of the NHRA’s fall race event at the Las Vegas Motor Speedway.
The Big O Tires NHRA Nationals will be held Oct. 27-30, serving as the penultimate race in the NHRA Full Throttle Countdown to the Championship.
“The title rights sponsorship provides our franchisees great local and national exposure to a very loyal fan base,” said Kevin Kormondy, executive vice president and COO of Big O Tires. “We are excited to have the opportunity to engage consumers at the track as well as at our Big O Tires tire and automotive service centers.”
The TBC Retail Group also is the title rights sponsor of the Tire Kingdom NHRA Gatornationals at Gainesville (Fla.) Raceway and has a strong presence along NHRA’s Nitro Alley at NHRA Full Throttle Drag Racing Series events.
