Squirrel, Celebs Boost Bridgestone Ads

At $2.7 million for a 30-second slot, Super Bowl ads are a huge gamble for corporations.

Published: February 4, 2008

But Bridgestone/Firestone North American Tire’s two spots, one featuring woodland animals and the other celebrities Alice Cooper and Richard Simmons – scored well on USA Today’s post-game Ad Meter consumer survey.

The first spot, featuring a screaming squirrel, finished third overall, behind spots from Budweiser and Doritos. The Cooper/Simmons spot, which aired during the third quarter, finished in 16th place.

BFNAT’s Bridgestone brand was also the sponsor of the Super Bowl halftime show featuring Tom Petty & the Heartbreakers. (Tire Review/Akron)

Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

By Christian Hinton

Published: April 22, 2024

Yokohama Rubber held a groundbreaking event on April 15 for its new consumer and light truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico. The company said the event was well attended by a crowd of state and local officials, as well as management from Yokohama companies, including YRC Chairman and CEO Masataka Yamishi; Yokohama Corporation North America (YCNA) CEO Shinichi Takimoto; and Yokohama Tire Corporation (YTC) President and CEO Jeff Barna.