SEMA Adds Seminars to Spring Expo/Off-Road Show

Set for Mar. 23-24 at the Cobb Galleria Centre in Atlanta, the Spring Expo and Off-Road Show is open to all automotive retailers.

The new seminars, said SEMA, will focus on a number of topics, including:
• Reading Your Customer’s Face to Discover What They Really Want and Like
• Teaming Up for Success: Getting Extraordinary Results From Ordinary People
• Cashflow Management Secrets Your Accountant Never Shared
• Tactics to Increase Sales, HR/Employee Incentives, Web sites and Installations
• ASE A-6 Electrical/Electronics Systems Exam – Training & Preparation
• Data Standards – What Vendors Need to Know…How They Can Get Started
• Stop, Look, Touch and Buy: The Dynamics of Merchandising
• Seven Secrets to Small Business Success
• Trend Watch – What Does the Future Hold
• Merchandising Accessories to Car Dealers

Online registration and additional information about SEMA Spring Expo and SEMA Off-Road Show is available at semaspringexpo.com and semaoffroad.com, or by contacting ConvExx Show Management at 702-450-7662, ext. 118.

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.