Recommending Racing Tires: Part Two

Recommending Racing Tires: Part Two

Tire Review's David Sickels shares tips for selling racing tires, from the Tire Review Continental Tire Garage Studio at Babcox Media.

So, you’ve got the knowledge to sell racing tires and you’re starting to get a following. But the question remains, what’s the secret to selling more? Knowledge is power with racing tires, and Tire Review’s David Sickels has some tips for recommending them, from the Tire Review Continental Tire Garage Studio at Babcox Media.

To better sell DOT-legal racing tires, it helps to understand where they come from. Most tires in this segment have a solid upbringing from the track.

It’s a three-step process to go from racing to track-to-street. Conventional racing slicks are only used by race teams and that’s where the newest technology is typically tested. Once there, it makes its way into commercial racing slicks, those tires that anyone can order for a race car. And then it could be rolled out in the next-generation high-performance tire in the track-to-street segment. From there, it could even trickle all the way to an all-season UHP tire.

In the ultra-high performance tire market, track-to-street tires tend to stand out for their fusion of racing and UHP summer tire characteristics. Typically, track-to-street tires are engineered to provide highly responsive steering and handling, and they feature rubber compounds that deliver maximum grip and more rubber-to-road contact in sharp turns and offer some wet traction for dependable street use.

The sidewalls on these tires need a certain level of tolerance and stiffness to maintain performance characteristics throughout their life. For example, manufacturers might focus more on accelerating, sudden braking and turning instead of using compounds to help with a tire’s longevity or the ability to evacuate rain water.

Dealers should tell their racing customers that when they take this type of tire out for a spin, they should pay attention to the track’s conditions and temperature. Racers need to be careful to slow down in wet conditions and not use these tires in extreme cold.

Also keep in mind that each rubber compound has a range of temperatures where it finds itself to be most happy. If it’s too hot, it loses grip. If too cold, it also loses grip. This is why race car drivers will typically take a lap to warm up their tires before starting significant aggressive driving techniques.

You May Also Like

Three spark plug service and replacement tips

How to avoid and overcome roadblocks that may come up during the removal or installation of spark plugs.

Continental-sparkplug

Changing your spark plugs can either be a quick and simple task, or a painful chore. Roadblocks may pop up during the removal or installation of the plugs, but follow these three tips to breeze through a spark plug service.

The first tip is to use chemical tools to help pull the plugs out. To ease the removal of stubborn spark plugs, technicians can apply fluids like liquid penetrant or in-tank fuel injector cleaner to dissolve corrosion and carbon deposits between the plug threads and the head. Allowing the fluid to sit for an extended period enhances its effectiveness. 

Strategies for employee engagement and effective hiring practices

Managers play a pivotal role in shaping company culture and setting the tone for the organization.

TR-Continental-hiring
Effective shop management goes beyond sales growth

Shops that are run with an intentional focus on core business fundamentals tend to be the most successful in the long run.

TR-Continental-growth
Three cures for the most common TPMS customer complaints

After nearly two decades of existence, some key difficulties remain when it comes to TPMS service procedures and tools. 

TR-Continental-tpmscomplaints
Quality replacement parts matter more than ever

As cars get fancier and more advanced, you need components that are tougher and more reliable.

TR-Continental-replacement parts

Other Posts

Continental appoints new ‘head of region’ for the United States and Canada

In this role, he will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion
Continental’s ContiConnect Lite to allow digital tire management for OTR tires

Continental said ContiConnect Lite helps fleet managers monitor the condition of their tires via bluetooth.

ContiConnect-Lite-OTR
Continental introduces digital tool to check truck tire health

Continental said it’s allowing fleets and truck drivers to test the system for free and users can configure up to five vehicles.

continental_pp_conticonnect_lite
The heroics of anti-lock braking systems

ABS plays a vital role in maintaining vehicle stability and control during braking.

Continental-antilock Brakes