Recommending Racing Tires: Part One - Tire Review Magazine

Recommending Racing Tires: Part One

In this video, Tire Review's David Sickels provides tips for getting into the racing segment and the tires you might need, from the Tire Review Continental Tire Garage Studio at Babcox Media.

Engines roar. Cars whizz past in a blink of an eye. Adrenaline pulses through the veins of drivers as they make their way passed the checkered flag. That’s race day, and it’s awesome. And whether it’s in NASCAR or at a local track, all racers rely on those four round pieces of rubber to cross the finish line. For many amateurs, they also depend on them to get back home after a day at the track. In this video, Tire Review’s David Sickels provides tips for getting into the racing segment and the tires you might need, from the Tire Review Continental Tire Garage Studio at Babcox Media.

As a local tire expert, tire dealers are the gatekeepers to the array of features that DOT street-legal tires hold. Knowing the right application for this type of tire and how they’re made will set you apart from other dealers in the area, giving you the opportunity to partner with local amateurs to become their personal tire provider.

You’ll likely find that the bulk of customers for track-to-street tires are typically well-researched and ready to purchase. The “first-timers” you encounter are normally those that just did their first track day or competition on their OE/all-season tires and found the limits, so they’re looking for upgrade.

As the tire expert, it helps to know what kind of racing the customer is doing. For example, some tires will heat up quicker, and these are generally better for autocross, while others can take numerous heat cycles, better for repeated days of track use.

Also keep in mind that sanctioning bodies have rules regarding UTQG, tread depth, number of rim diameters in the tread and section width, to name a few. Be sure you’re familiar with rules like these if you’re helping the customer find the right fit.

If you’re really interested in getting started in this segment, the best thing you can do is to attend local amateur events to see what vehicles and tire sizes are competing in your area.

Amateur racing tends very inclusive, and they’ll welcome someone like you. Also, these enthusiasts likely have more than one vehicle and make good quality maintenance a priority, all of which provide business opportunities for a dealer.

Dealers should also recognize that track-to-street tires are niche products that compete in the market based on performance, and this means they’ll typically carry higher margins over more mainstream products that compete on price. Because of their need for track performance, these tires usually get replaced more often as well.

You May Also Like

How to Diagnose Anti-Lock Brake System Issues

ABS activation incidents ­involve the ABS modulator taking over braking or intervening to restore vehicle stability.


The first mass-produced anti-lock braking systems, or ABS, was introduced in 1985, and by 2008, almost every passenger vehicle came standard with this system. Advancements are great, but along with them have come false or non-activation complaints. In this Tire Review Continental Tire Garage Studio video, we’ll talk about a few of the diagnostic challenges you might come across.

Tire Balancing Using Road Force Function

Traditional wheel balancing methods may not always provide the desired results, leading to vibrations and uneven tire wear.

Key Areas to Focus on During a Brake Job

These tips may seem basic, but overlooking any of them can cause comebacks or safety issues for your customers.

Why Shops are Opting for Condition-Based Inspection Intervals

As a shop owner, communicate the importance of inspections tied to condition, not just mileage.

The Cordless vs. Pneumatic Tool Dilemma

Let’s explore the ups and downs of the ways you power the tools in your shop.


Other Posts

Continental to Include Tread Wear Indicators on ContiPT18

Tread wear indicators indicate when the tread no longer meets the minimum depth.

Continental Announces November Rebate on Select Tires

Continental’s November promotion offers up to $220 in rebates for purchasing qualifying tires, including the VikingContact 7 and more.

BYD Equips New EV with Continental EcoContact Tires

The BYD Seal will feature Continental’s 19-inch EcoContact 6 Q as factory-installed original equipment.

Continental Launches New Tires for Medium-Duty Trucks

Continental developed the 19.5-inch General RA 2 and RD 2 tires to meet the needs of Class 4 and 5 vehicle applications.

GT Radial Team Tire Cup