If auto service is a big part of your tire dealership’s business, it is important to stay current with the latest product offerings in oils and lubricants. The use of synthetic base motor oils has become more common, and offering premium lubricants can be one way to differentiate your oil changes from the competition’s. Often, premium-grade brands offer a range of related products as well, including greases, brake fluid, windshield wiper fluid and anti-freeze. A sample of premium lubricant offerings appears below.
Beck/Arnley
Beck/Arnley has added premium OE Fully Synthetic Motor Oil 0W-20 to its line of genuine OE fluids for Asian import vehicles. Sourced directly from OEM suppliers, the new formulation is a blend of the most advanced additives and select synthetic-based oils to help provide outstanding high temperature protection and reduced wear for longer engine life, the maker said. The oil features the same lubricant technology that OEMs use as factory fill. It also meets or exceeds OE-specific requirements for 
0W-20 API SN performance and ILSAC GF-5, as well as all preceding API and ISLAC gasoline categories, the company added.
beckarnley.com
Blue Mountain Professional
Blue Mountain Professional products, manufactured by Old World Industries, offer professional installers a full line of dependable premium products without the premium price. The brand’s specially formulated oils and lubricants – both multi-grade and synthetic – meet or exceed U.S. standards, including the latest API service classifications, the maker said. The synthetic oils are formulated with high quality synthetic base stocks and fortified with an advanced additive technology to provide maximum protection. In addition to oils and lubricants, Blue Mountain Professional offers many other high-performance product lines including brake, cooling and transmission.
bluemountainprofessional.com
Citgo Lubricants
Citgo Lubricants said its Supergard Synthetic Motor Oils are well-balanced combinations of today’s highest quality synthetic base stocks and contain an advanced additive system that will meet stringent automotive specifications. Available in SAE 5W-20, SAE 5W-30 and 10W-30 viscosity grades, they are designed to provide excellent protection in high performance gasoline (including turbocharged and supercharged) engines in passenger cars, vans, sport utility vehicles and light trucks. Citgo added its SAE 5W-30 and 10W-30 both meet GM’s stringent specification GM4718M. 
citgolubes.com
Kendall
The exclusive line of Kendall GT-1 Motor Oil with Liquid Titanium protection additive offers your customers remarkable passenger car engine wear protection – bonding to critical hot spots to create a molecular shield that helps decrease surface damage and reduce friction, ultimately prolonging engine life, the maker said. Additionally, demanding federal tests required by the EPA to establish vehicular fuel economy performance confirm that Kendall GT-1 Motor Oil with Liquid Titanium protection additive provides increased miles per gallon – offering further value to your customers.
kendallmotoroil.com
Mobil
To help your customers protect their diesel-powered trucks or equipment, Mobil suggests you let them know about the benefits that high-performance Mobil Delvac heavy-duty diesel engine oils offer. Mobil Delvac oils are designed for use in all types of diesel-powered vehicles – from big Class 8 trucks to heavy equipment to powerful diesel pickups. The company said the oils are expertly formulated to help resist oil degradation, reduce sludge buildup and prevent wear, ultimately extending drain intervals and engine life.
mobil.us
Pennzoil
Shell Lubricants’ newly reformulated Pennzoil Ultra motor oil with Hyper Cleansing Technology is designed to far exceed auto manufacturers’ most stringent standards for cleanliness and protection, according to the company. When it comes to pistons, the most difficult part of an engine to keep clean, Pennzoil Ultra keeps them up to 25% cleaner than a top competitor and up to 65% cleaner than the toughest industry standards, Shell said.
pennzoil.com
Valvoline
Valvoline, a brand of Ashland Inc., has added two new NextGen motor oil products for commercial and industrial customers to its existing line of NextGen passenger car oils. NextGen Premium Blue SAE 15W-40 and NextGen All Fleet Plus SAE 15W-40 products will be available in bulk and drum sizes from Valvoline and other distributors. 
The new oil formulas are made from 50% recycled oil and exceed industry specifications with reduced environmental impact because recycling takes fewer resources than refining crude oil, the company said.
valvolinehd.com
