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Point S Launches First Company-Branded Winter Tire

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Point S North America has launched a Point S USA-branded winter tire – the Winterstar ST – available exclusively to participating Point S & Tire Factory Stores in the Western United States. This is the Point S’s first company-branded tire.

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“Development of the WinterStar ST is due to the worldwide strength of Point S as a global tire retailer,” said Fabian Bouquet, CEO of Point S International. “It is through the combined experience, buying power and distribution in North America and the Nordic countries that we can launch such a technologically advanced tire for winter driving.”

The Winterstar ST will be available in 30 sizes for passenger cars, SUVs and light trucks. The tire features new traction compound technology to grip snow, ice and wet conditions, while still providing traction on dry roads, Point S said. The tire also is studdable.

Point S North America is a member-owned coop that operates 200 stores in the Western United States. The company is currently converting its Tire Factory-branded stores to Point S.

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