Pirellifilm Assist Goes to Quebec Developer - Tire Review Magazine

Pirellifilm Assist Goes to Quebec Developer

(Akron/Tire Review) A Montreal company collaborated with Pirelli to develop its new www.pirellifilm.com promotional site.

Nurun Inc., a subsidiary of Quebecor Media Inc., was also chosen by Pirelli to redesign its Web image and retool its global interactive strategy, projects that will launch in June.

The first step of the Nurun/Pirelli collaboration was the pirellifilm.com site, featuring the promotional movie “The Call.” The eight-minute film was produced specifically for the Web by Leo Burnett and well-known director Antoine Fuqua, and stars John Malkovich and Noami Campbell.

The film was developed in eight languages – Italian, French, German, English, Spanish, Portuguese, Chinese and Russian – and reportedly surpassed its traffic and download goals.

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