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Pirellifilm Assist Goes to Quebec Developer

(Akron/Tire Review) A Montreal company collaborated with Pirelli to develop its new www.pirellifilm.com promotional site.

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Nurun Inc., a subsidiary of Quebecor Media Inc., was also chosen by Pirelli to redesign its Web image and retool its global interactive strategy, projects that will launch in June.

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The first step of the Nurun/Pirelli collaboration was the pirellifilm.com site, featuring the promotional movie “The Call.” The eight-minute film was produced specifically for the Web by Leo Burnett and well-known director Antoine Fuqua, and stars John Malkovich and Noami Campbell.

The film was developed in eight languages – Italian, French, German, English, Spanish, Portuguese, Chinese and Russian – and reportedly surpassed its traffic and download goals.

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