NTSW Be Tire Smart Kit Available Online

National Tire Safety Week, April 20-26 this year, is an initiative of the Rubber Manufacturers Association’s Be Tire Smart – Play Your PART tire care education program.

The kit includes National Tire Safety Week and Be Tire Smart artwork, guides for planning events, and much more. Additionally, tire dealers and automotive service outlets can order free consumer brochures and posters from RMA.

“The kit can be an effective tool to promote tire care, which can lead to a safer driving experience,” said Dan Zielinski, RMA senior vice president of public affairs. “While it can be useful for National Tire Safety Week, the material is applicable for use throughout the year.”

Partners in RMA’s Be Tire Smart program include a wide range of independent tire dealers, such as American Car Care Centers, Big 10 Tires, Belle Tire, Big O Tires, Discount Tire Co., Expert Tire, Just Tires, Kaufman Tire, Les Schwab, Merchant’s Tire, National Tire and Battery, Northwest Tire, Peerless Tires, STS Tire and Auto Centers, Sullivan Tires, Tire Factory, Tire Kingdom, Tire One, Tires Plus, Tire Warehouse, Town Fair Tires, VIP Parts, Tires and Service, and many others.

Also supporting the RMA program are non-independents and trade groups such as the National Automobile Dealers Association (NADA), Pep Boys, Sears Automotive Centers, Firestone Complete Auto Care, GCR Tire Centers, Goodyear Auto Centers, Wal-Mart Tire and Lube Express, Costco, Automotive Service Excellence, Tire Industry Association and AAA.

To download the free kit, visit www.betiresmart.com. (Tire Review/Akron)

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."