Nokian Tyres Partners with SilverStar Mountain Resort

Winter tires are required in many parts of British Columbia between Oct. 1 and April 30. Nokian Tyres, in conjunction with retail partner Kal Tire, is teaming up with SilverStar Mountain Resort to raise awareness of tire safety this winter season. Nokian Tyres’ said the partnership includes brand presence at SilverStar, including signage throughout the resort and opportunities for guests to win tires and other prizes.

According to Nokian Tyres, it invented the winter tire in Finland in the 1930s, and the global tiremaker said it remains a leader in the winter, all-weather and all-season segments. It develops its Nokian Tyres Hakkapeliitta winter tires north of the Arctic Circle at its winter tire test facility. The company’s all-weather and all-season products come from its North American factory in Dayton, Tennessee.

The Scandinavian tiremaker said it produces studded and non-studded winter tires to help keep drivers safe in the most extreme winter conditions. The company said also has the lowest production emissions footprint of any global tire maker and recently introduced its first dedicated EV winter tires, the Nokian Tyres Hakkapeliitta 10 and Hakkapeliitta R5.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."