David Duchesne, vice president of sales for ASA Tire Systems, said, “We are excited to partner with Nokian in this project. From the beginning, we worked together to understand their wide variety of needs, some of which were standard and others of which were quite unique. Through the hard work of both parties, TreadX and ASA will provide the right technology and resources to assist them in reaching their business goals in the North American market.” (Tire Review/Akron)