Report: Nokian Cheated in Tire Testing - Tire Review Magazine

Report: Nokian Cheated in Tire Testing

Finnish newspaper Kauppalehti reported that Nokian Tyres has been cheating on tire testing for several years.

According to the newspaper, Nokian has spent the past 10 years supplying certain tires for testing and then selling different tires of a lesser quality to consumers.

The tiremaker conducted an investigation in the fall of 2015 and said any possible testing malpractice issues have been rectified. Nokian said it brought forth the issue to media in an effort to increase “transparency and ethicality of our operations on all levels.”

“In past years, when the testing organizations asked manufacturers to send them tires for the tests, activities in the industry were dubious,” Nokian said in a statement. “Major test organizations have now for years acquired the tires from tire stores, and also make control tests to the tires afterwards. The board of Nokian Tyres has never decided on such stock option schemes that would have encouraged cheating in tests, unlike what has been implied in the media.”

“Last year we audited our operations. Right after that we clarified our rules for test tires which now specifically forbid any planning or manufacturing of tires that are targeted only for car media tests. The issue was immediately handled in our board of directors and together we decided to come out with this information on our own terms,” the tiremaker continued.

Nokian apologized for the mistakes it made in the past and noted that despite different tires being used in testing, the tires sold to consumers were always safe.

“High quality of our products is the foundation of Nokian Tyres. Our products are also top class in safety,” said Ari Lehtoranta, CEO of Nokian.

You May Also Like

Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

Yokohama-Mexico-Groundbreaking-event

Yokohama Rubber held a groundbreaking event on April 15 for its new consumer and light truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico. The company said the event was well attended by a crowd of state and local officials, as well as management from Yokohama companies, including YRC Chairman and CEO Masataka Yamishi; Yokohama Corporation North America (YCNA) CEO Shinichi Takimoto; and Yokohama Tire Corporation (YTC) President and CEO Jeff Barna.

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

Autel-U.S.-Enters-EV-Charging-solutions-Industry
2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

Bridgestone-Newsmakers-800x400
2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

Newsmakers-Nokian-800x400
2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.

Nexen-Newsmakers-800x400

Other Posts

TIA chooses Planet Hollywood for SEMA pre-show events

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, will happen at Planet Hollywood Resort & Casino.

Dick-Guck-TIA-SEMA-Press-Conf
RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose
McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400