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New ASA Benefit Tracks Shop KPIs

Automotive Service Association (ASA) has added a member benefit that places key performance indicator (KPI) data at the fingertips of today’s service business owner.

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Powered by Mitchell1, ASA’s new Web-based member benefit ShopMeter provides national and regional averages on such data as average repair order dollars, top 10 repair jobs, average parts sales and the most frequently serviced vehicles.

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“ShopMeter will prove to be a ‘must have’ tool for shops who recognize the importance of measuring and improving their productivity and financial performance,” said Ron Pyle, ASA president.

“Key performance indicators are important to today’s shop owner because they are the cornerstone of understanding your business,” said Jon Vance, project manager for Mitchell1. “Knowing the numbers from your shop, and the shops in your region and state – and using those numbers to compare your business with the national averages – lets you see in an instant where you stand and whether you are beating or bucking the trend. This knowledge helps you target your business toward those jobs that produce the most value.”

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For more information, contact ASA at 800-272-7467, ext. 295, or visit www.asaondemand.com. (Tire Review/Akron)

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