Federal-Mogul Motorparts unveiled a new social media campaign for the Moog brand, featuring TV celebrity Mike Rowe, best known for the series “Dirty Jobs.”
According to Federal-Mogul, the new social media campaign aims to connect Moog’s reputation for strength and durability with the concept of “going the extra mile.”
As part of the campaign, a video series has been launched featuring Rowe at the Moog facilities in St. Louis and Boaz, Ala., where Rowe will answer how the company is “going the extra mile.”
The Moog brand website has also been redesigned.
