Midas celebrates its 60-year anniversary this year with a new plan focused on tires and auto service.
“The future of our brand is in tires and auto service,” said Mike Gould, Midas executive vice president and chief operating officer. “It’s a major change, and we are confident about it because change is in our DNA: Midas started out as a muffler specialist and then graduated into brakes, followed by maintenance. Two years from now, we will be a full-service tire and auto-service company – and a significant player in the tire business.”
Nate H. Sherman founded Midas as Muffler Installation Dealers Associated Service on April 20, 1956. In May 2012, Midas joined Florida-based TBC Corp.
Today, there are nearly 1,300 Midas locations in the U.S. and Canada.