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Michelin Taps Martin Agency for BFGoodrich Brand

(Akron/Tire Review) Richmond, Va.-based Martin Agency has been named the advertising agency of record for Michelin North America’s (MNA) BFGoodrich brand.

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“We are excited about the partnership with The Martin Agency, an organization with world class credentials,” said Kaz Holley, MNA’s BFGoodrich brand manager. “From our first phone call to the final presentation, the Martin team demonstrated a passion and enthusiasm for our brand that reflects an intimate understanding of our products’ technology and rich motorsports history.”

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Holley said the agency will begin work immediately on BFGoodrich’s short-term advertising needs, with an emphasis on media planning and print creative.

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