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Magazine Awards Cooper Product

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Cooper Tire & Rubber Co.’s Discoverer A/T3 light truck tire received Overland Journal’s “Editor’s Choice and Value Award” in its September 2014 issue.discovererat3

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“We are gratified that Overland Journal recognized the innovative features, performance and value of the A/T3 to give it the Editor’s Choice and Value Award,” said Scott Jamieson, Cooper’s director of product management. “Since its debut, this tire has become one of Cooper’s most sought-after light truck tires. The success of the Discoverer A/T, coupled with this accolade, is evidence of our focus on crafting quality tires that perform and meet the real-life performance needs of consumers.”

The publication, for worldwide vehicle-supported expedition and adventure travel, tested the Discoverer A/T3 against seven other all-terrain tires. The tires went through 10 different evaluation exercise performed by Joe Bacal, a professional driver of off-highway vehicles.

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Overland Journal found that the A/T 3 “demonstrated superior ride quality, NVH (noise, vibration and harshness) and skid pad handling,” it said.
Complete test results will be featured in the upcoming Summer 2014 issue of Overland Journal.

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