Linglong's New North American Subsidiary President Maps Out Growth Strategies

Linglong’s New North American Subsidiary President Maps Out Growth Strategies

Geoff Doster, president of Linglong N.A. Sales, discusses the company's position in the market as well as his goals for the new subsidiary.

In August, Linglong Tire established a new subsidiary, Linglong North America Sales, headquartered in Palm Beach Gardens, Florida. The company appointed industry veteran Geoff Doster as the president of this newly established entity. Now, with a few months worth of his getting his feet wet in the position, Doster stopped by this episode of What’s Treading with Tire Review to reveal his vision for the future of Linglong, as well has how he intends to navigate the company’s challenges and aspirations going into 2024.

“Linglong’s been doing business in North America for 20 years, and the goal of the North American team is for us to first elevate our brands in the marketplace, as well as our marketing, our branding, our programs, our product lines, and segments to the market to make sure that we’re actually hitting the needs of our customers and our end consumers,” Doster says. “At the end of the day, I want to be a supplier of choice. I want to be a supplier that exceeds the expectations not only of our customers and our business partners, but also our end consumers.”

On this episode of What’s Treading with Tire Review, we speak with Geoff Doster about Linglong’s position in the market and his long- and short-term goals for the new subsidiary. We also discuss Doster’s predictions about North America’s competitive landscape heading into the new year and the advantages of being able to meet the unique needs of customers in different regions.

This is an audio-only version of our episode with Linglong N.A. Sales. Go ahead, you’re already here – take a listen! But, if you’re looking for moving pictures, click here.

You May Also Like

Science Fuses with Passion for Bridgestone Motorsports’ Cara Krstolic: Audio

Johnny g & Friends welcomed Bridgestone’s Cara Krstolic to talk about her career trajectory at Bridgestone.

You know someone loves what they do when they speak about it with passion and excitement. With an engineering background and a passion for racing, Cara Krstolic, executive director, race tire engineering and manufacturing and chief engineer, motorsports, at Bridgestone Americas, is one of those people.

A native of Akron, Ohio, Cara started her career at Bridgestone as a vehicle dynamics engineer. But her curiosity for learning goes farther back than that.  As the daughter of two teachers, Cara remembers growing up with an interest in science and the outdoors. She would do experiments with her mom, a science teacher. Later as a college student at the University of Akron, she participated in Formula SAE challenges, where she and a team designed and competed with small formula-style racing car. Soon after graduating, she started at Bridgestone and hasn’t looked back. Her story of making her way to the motorsports side of the business is one of grit and a strong work ethic.  

How Bridgestone Technology Shines in the Company’s Latest UHP A/S Tire

The company’s chief engineer of replacement tires breaks down the tire tech stuffed into the Potenza Sport all-season UHP tire.

Why Tire Dealers Need to Fortify Their Data – and How to Do It

Torqata executives discuss how vulnerable tire dealer data can be as well as some of the most common cyber attacks they’re seeing.

We Surprise Tire Review’s 2023 Top Shop: Black’s Tire & Auto Service

Watch us tell the Black’s Tire & Auto Service team that they have been named Tire Review’s 2023 Top Shop Winner.

What a Steady Market Means for OTR Tire Dealers

Triangle Tire’s OTR Director Stephen Reynolds gives us the details on the current state of demand, as well as where he sees the market heading as we approach 2024.


Other Posts

K&M Tire’s president discusses her vision for progressive tire dealers in 2024

We dig into K&M Tire’s 2024 goals, expansion expectations and the details of the company’s latest partnerships.

Treads app aims to steer drivers to tire dealers using AI

Zach Olson, founder and CEO of Treads, explains how his direct-to-consumer mobile app uses AI to simplify the car maintenance process.

Why BKT wants to maximize the sustainability of OTR tires

BKT’s vice president of OTR delves into the complexities of tire supply during the rise of electric and autonomous vehicles in the OTR sector.

Tire Agent Hopes to Reinvent the Online Tire Retail Buying Experience

Jared Kugel, CEO of Tire Agent, shares insights on his company’s strategic customer service methodologies and overall customer engagement.