Hankook Tire America president unpacks the details of the new Dynapro HPX

Hankook Tire America president unpacks the details of the new Dynapro HPX

In this episode of What's Treading, we get into the nitty-gritty details surrounding Hankook's new Dynapro HPX tire.

A successful tire launch seems to fall somewhere in the middle of innovation, customer satisfaction and dealer support. By that account, Hankook Tire seems to have followed the tire launch playbook to the letter with the recent debut of its all-season touring tire, the Dynapro HPX, designed for SUVs.

According to Rob Williams, president of Hankook Tire America Corp., the R&D that went into the Dynapro HPX focuses on following the latest SUV trends while leaning into attributes that will meet the needs of a variety of drivers.

“I think we all know that the SUV segment has grown immensely in the last 10 years. When SUVs first came out, it was really looked upon as more of an off-road type vehicle. Today, SUVs have become the family vehicle,” Williams says. “Maybe you take it off-road when you go camping, but we found out that consumers have a wide range of needs and that’s where we had to look to ensure that we had products to meet all the different needs of those SUV owners. I’m going to say that today the HPX and the AT2 Xtreme are definitely our bestsellers for most of the consumers to drive SUVs.”

In this episode of What’s Treading, we hear about the nitty-gritty details surrounding Hankook’s Dynapro HPX tire, with Williams highlighting key features and new technology. Williams also discusses the value of the company’s tire test track in Korea, dealer support initiatives and the state of the supply chain in regard to dealers in the North American market.

This is an audio-only version of our episode with Hankook Tire. Go ahead, you’re already here – take a listen! But, if you’re looking for moving pictures, click here.

You May Also Like

Science Fuses with Passion for Bridgestone Motorsports’ Cara Krstolic: Audio

Johnny g & Friends welcomed Bridgestone’s Cara Krstolic to talk about her career trajectory at Bridgestone.

You know someone loves what they do when they speak about it with passion and excitement. With an engineering background and a passion for racing, Cara Krstolic, executive director, race tire engineering and manufacturing and chief engineer, motorsports, at Bridgestone Americas, is one of those people.

A native of Akron, Ohio, Cara started her career at Bridgestone as a vehicle dynamics engineer. But her curiosity for learning goes farther back than that.  As the daughter of two teachers, Cara remembers growing up with an interest in science and the outdoors. She would do experiments with her mom, a science teacher. Later as a college student at the University of Akron, she participated in Formula SAE challenges, where she and a team designed and competed with small formula-style racing car. Soon after graduating, she started at Bridgestone and hasn’t looked back. Her story of making her way to the motorsports side of the business is one of grit and a strong work ethic.  

How Bridgestone Technology Shines in the Company’s Latest UHP A/S Tire

The company’s chief engineer of replacement tires breaks down the tire tech stuffed into the Potenza Sport all-season UHP tire.

WT-bridgestone-1400x700
Why Tire Dealers Need to Fortify Their Data – and How to Do It

Torqata executives discuss how vulnerable tire dealer data can be as well as some of the most common cyber attacks they’re seeing.

WT-torqata-1400x700
We Surprise Tire Review’s 2023 Top Shop: Black’s Tire & Auto Service

Watch us tell the Black’s Tire & Auto Service team that they have been named Tire Review’s 2023 Top Shop Winner.

WT-blacks-1400x700
What a Steady Market Means for OTR Tire Dealers

Triangle Tire’s OTR Director Stephen Reynolds gives us the details on the current state of demand, as well as where he sees the market heading as we approach 2024.

WT-triangle-1400x700

Other Posts

Hankook Tire’s Rob Williams on leveraging momentum for global expansion

The company’s North America president tells all regarding product philosophy, dealer growth strategy, and what responding to the tire market means in 2024.

Hankook-Dealer-Meeting-Rob-Williams-QA-1400
Hino Trucks selects Hankook Tire TBR tires for U.S., Canada truck lineup

Both the AH37 and DL11 are SmartWay verified by the U.S. Environmental Protection Agency.

Hino_Hankook_OE-AH37-DL11-TIres-1400
Hankook Tire America president unpacks the details of the new Dynapro HPX

In this episode of What’s Treading, we get into the nitty-gritty details surrounding Hankook’s new Dynapro HPX tire.

WT-hankook-1400x700
Hankook Gauge Index shows consumer interest in off-roading, EV range worries

Hankook found that 50% of drivers are interested in off-roading, but range concerns could limit EV off-road use.

Hankook-Dynapro-MT2