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How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

The T.I.R.E. Summit will place an emphasis on technology, insights, regulations, and engagement in the industry.

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How family and community ties compound the success of McMahon’s Best-One

With 13 locations and counting, McMahon has close-knit ties to the communities it serves and is elevating professionalism in the tire industry.

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How Cosmo Tires fuels growth through authentic connections

Gain insights into how Cosmo Tires plans to expand its footprint and its engagement with consumers and partners.

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MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

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Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART II

In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.

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Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART I

Murphy discusses successfully bridging the worlds of tires and golf balls into one premium branding experience.

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Continental Tire’s lessons learned from over 120 years of retreading

John Cox, head of retread truck tires Americas, discusses retread market trends in 2024 and the importance of tire dealers advising their fleet customers on the benefits of retreading.

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Omni United CEO: How tire manufacturers can drive dealer profits in diverse markets

G.S. Sareen tells us how Omni United helps tire dealers make money by focusing on the most important tire design attributes to consumers.

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The legacy lives on: Andrew Firestone’s journey from reality TV star to entrepreneur

Andrew’s sharp business acumen has been heavily influenced by family and his deep appreciation for his great-grandfather’s work developing the Bridgestone-Firestone company and brands.

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Ralson Tire on how commercial tire dealers are adapting to the market in 2024

Things are already looking up for commercial tire dealers in 2024, and it isn’t by accident.

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K&M Tire’s president discusses her vision for progressive tire dealers in 2024

In this episode of What’s Treading, we dig into K&M Tire’s 2024 goals, expansion expectations and the details of the company’s latest partnerships.

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Hankook Tire America president unpacks the details of the new Dynapro HPX

In this episode of What’s Treading, we get into the nitty-gritty details surrounding Hankook’s new Dynapro HPX tire.

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