Linglong Tire Becomes Official Global Tire Sponsor of Juventus

Linglong Tire Becomes Official Global Tire Sponsor of Juventus

Linglong Tire and Italian soccer club Juventus announced a partnership agreement, making the company the club's new official global tire partner. 

linglong juventus
Linglong Tire Chairman Wang Feng and Giorgio Ricci, Juventus co-chief revenue officer and head of global partnerships and corporate revenues.

Linglong Tire and Italian soccer club Juventus announced a partnership agreement, making the company the club’s new official global tire partner.

The partnership, announced in Shandong, China,  will increase Juventus’ presence in terms of international development in China. The agreement joins others signed in the region this season with Ganten Water and F66 as well as Costa Crociere’s Asian operations.

“We are proud to welcome Linglong Tire, a leading tire manufacturer, to our Juventus Partnership family,” said Giorgio Ricci, Juventus co-chief revenue officer and head of global partnerships and corporate revenues. “This agreement represents another essential step in Juventus’ strategy to grow in this key market and beyond.”

“Becoming part of the Juventus family is a great honor for us,” said Linglong Tire Chairman Wang Feng. “With this agreement, Linglong strengthens its dominant position in the tire business offering us the opportunity to reach over 300 million Bianconeri fans. We will work together to develop activations dedicated to the numerous fans and consumers present in Asia and the rest of the world while working to improve Linglong’s influence on a global level.”

You May Also Like

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.


Nokian Tyres recently published its Sustainability Report 2023. According to the report, Nokian Tyres achieved several external sustainability ratings, such as inclusion in the Dow Jones Sustainability Europe Index, platinum medal from EcoVadis, an AAA rating from MSCI and a leadership-level score of A- on the CDP Climate report.

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.


Other Posts

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.