Auto Care Association Adds Dir. of Web & Digital Experience

Auto Care Association Adds Dir. of Web & Digital Experience

Kyle Hardy will lead and execute the strategy for the association’s digital member experience.

The Auto Care Association announced Kyle Hardy as its new director of web and digital experience. Hardy will lead and execute the strategy for the association’s digital member experience, including the website, content library and other web-based platforms utilized by its members.

Hardy is a digital strategist with a background in communication who has specialized in UX design and product development for the last several years. “I’m so excited to support the digital landscape of the Auto Care Association to ensure our members have an unbeatable experience and easy access to necessary resources,” said Hardy.

Through his extensive experience, the Auto Care Association said Hardy has provided websites for and built relationships with leaders in the automotive industry. After working for various award-winning creative agencies, he is looking forward to advocating for the rights of the consumer and providing digital resources to all aftermarket industry partners.

Hardy studied and graduated from the University of Maryland. Prior to joining the Auto Care Association, he served as the digital producer at the marketing agency VIVA Creative.

You May Also Like

Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion

Continental revealed that Rob Schroeder, former Sr. manager of operations, marketing and analytics, will take over the responsibility of head of region for the United States and Canada. In this role, he will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada. The appointment took effect April 1.

K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
BendPak founder Don Henthorn passes away

Under his leadership, BendPak has grown from a small machine shop to a leading manufacturer of car lifts and automotive service equipment.

Don-Henthorn-BendPak
Nokian Tyres President and CEO, Jukka Moisio, to retire

Nokian’s board of directors has initiated the process of finding a successor for Moisio, who acted as the president & CEO since 2020.

Jukka-Moisio_Nokian-Tyres-CEO
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400

Other Posts

Kal Tire names new president

Corey Parks joined Kal Tire in September 2023 as a member of the senior management team.

Kal-Tire-Corey-Parks
McCarthy Tire Service promotes new VP of human resources

Ann Sadusky joined the McCarthy team in October 2018 and has directed its human resource department since that time.

McCarthy-Ann-Sadusky--1400
SRNA promotes new director of OE for four-wheel and two-wheel businesses

He’s been with SRNA since Feb. 2013, focusing his time on motorcycle OE throughout the entirety of his tenure.

SRNA-Rick-Zimmerman
GRI appoints Barry Guildford as global commercial director

As the GCD, Guilford will lead the global sales and marketing organization of GRI.

GRI-Barry-Guildford