Kumho Tire Wins Prestigious Design Award - Tire Review Magazine

Kumho Tire Wins Prestigious Design Award

Kumho Tire Co. has received the 2016 Red Dot Award for two tire product designs. Kumho’s K Silent Tire and Road Venture MT51 were both winners in the product design category.

This is the fifth year in a row Kumho has been honored with a Red Dot award.

“The Red Dot Award is one of the world’s largest venues for exchanges among those interested in industrial design. The receipt of the award for five consecutive years is yet another recognition of the competitiveness of our designs,” said Jeong Taek-Gyun, Senior Managing Director at Kumho Tire R&D headquarter, “We will continue to build our capabilities in all areas of tire technology including design in order to enhance our brand image.”

The K-Silent Tire features technology that reduces noise from air vibration in the tire. According to Kumho, the tiremaker was the first to develop this type of noise reduction technology, called the K-silent system, and has a Korean patent for the design and materials of noise-absorbing components.

The Road Venture MT51 is a mud terrain tire capable of handling harsh off-road terrain and on the road driving. The tire features a sidewall design that prevents damage and enhances grip in deep mud or rock climbing. Additionally, its full-depth, circumferential, zigzag grooves increase traction and help eject stones and mud, Kumho said.

The Red Dot Design Awards are held by the Design Zentrum Nordrhein Westfalen in Germany and honor winners in three categories: product, communication and concept. The Red Dot Design Award is recognized as one of the world’s top three design awards, Kumho said.

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