Kumho Launches Race Sweepstakes

The sweepstakes opened Apr. 1 and runs through Dec. 31. No purchase is necessary, and consumers can get entry forms at any participating Kumho dealer, at the Kumho trailer at ALMSrraces or online at www.kumhotireusa.com.

Ten first-prize winners will receive a set of Kumho tires; 25 second-prize winners will receive an iPod Shuffle; and 500 third-prize winners will receive a Kumho travel bag.

“The ALMS Speed-Rated Sweepstakes is intended to promote Kumho’s motorsport activities in the American Le Mans Series,” said Mike Leverington, Kumho’s director of marketing. “The sweepstakes also helps create excitement about the American Le Mans Series at thousands of Kumho dealerships across the country. Our dealers – and their customers – like that we participate at the highest levels of professional motorsports because it helps create trust in the Kumho brand.”

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.