Kumho Tire USA continues to grow its college football sponsorship, adding the University of Southern California Trojans and University of Texas Longhorns to the list of schools in the 2010 season campaign.
The tiremaker will serve as the “official tire company” of both teams, using video, radio, print and web-based advertising to get the message across.
In USC’s Los Angeles Coliseum, Kumho’s sponsorship package includes video board signage and video graphics and in-stadium signage on the 50-yard line and end zones. Radio spots will also support the Trojans season with pre-game, in-game and post-game ads, as well as ads during Coaches Talk and the Sunday Wrap-Up Show. In addition, Kumho will place a full-page ad in game day programs for all home games, as well as web banners on USC’s website. The company will also have an interactive booth at the pre-game Fan Zone before all home games.
“We are proud to be the official tire company of the USC football program and share in the rich history of winning and passion encompassed at the Los Angeles Coliseum,” said Rick Brennan, Kumho’s vice president of marketing. “The Trojans fans exemplify enthusiasm and commitment to their team, and we’re proud to be a part of the Trojans family.”
Kumho’s sponsorship package in UT’s Texas Memorial Stadium includes video board and in-stadium LED signage and an ad in game day programs for all home games, as well as web banners on the school’s athletic website. Additionally, Kumho will have an interactive booth at the pre-game Fan Zone before all home games.
“As a sponsor of one of the 10 top winningest programs in college football history, we are excited to be a proud sponsor of the University of Texas,” said Armand Allaire, Kumho’s national vice president of sales. “The Longhorns, like Kumho, exemplify performance, commitment, pride, and tradition. The thousands of die hard burnt orange and white-clad fans are the same consumers we want on board as we expand our efforts in sports marketing.”
