Focusing on Your Best Customers With Suburban Tire

Why Focusing on Your Best Customers Pays Off With Suburban Tire’s Gordon Leffler [Audio]

When you walk through the doors of Suburban Tire Auto Repair Centers in Glendale, Heights, Illinois, you’re walking into one of the cleanest and most organized tire dealerships on the east coast. “I could eat off the floors,” says Johnny g about the tire store this month’s guest has made into a superstore in the suburbs of Chicago.

In this episode of Johnny g & Friends, presented by Firestone, meet Gordon Leffler, owner of Suburban Tire’s Glendale Heights store. Attention to detail and an unwavering commitment to strive for excellence define how Gordon has run his business ever since going off on his own in 2012. The floors are immaculate, each tire and part is meticulously put back into its place and expectations of the staff and their professionalism are communicated and carried out each day.

Gordon cut his teeth in the tire business working with his father, Duke, who founded the first Suburban Tire store in the Chicagoland area. Growing up, Gordon and his brothers, Steve and John, busted tires, swept floors and learned all of the aspects of managing a tire shop. Gordon then went off to college, but when Duke was diagnosed with cancer in the late 80s, he came back to help manage the family business. He eventually took over Suburban Tire with his brothers and mother in 1990. Over the years, the business has grown. Today, Gordon has designed his location of Suburban Tire to run at maximum efficiency while still keeping true to the lessons his father taught him about the tire business.

Listen to the episode below or watch the video version on our YouTube channel, where you can catch this season’s episodes of Johnny g & Friends. You can also subscribe to Johnny g & Friends on Apple PodcastsGoogle Podcasts and Spotify.

EPISODE OVERVIEW:

  • How Johnny g met Gordon and his brother, Steve (1:19)
  • The start of Suburban Tire, Gordon’s early memories of the family business and what he learned from his father, Duke, about the tire business (3:13)
  • How Gordon, his brothers and mother were thrust into management at an early age after his father’s death and the changes they made to streamline operations (8:16)
  • Gordon’s mentors in the tire industry and what he has learned from them (13:45)
  • The meticulous organization at Gordon’s story and how he has baked in attention to detail and cleanliness into the culture of his store (18:03)
  • The hardest thing to teach new employees entering the tire business (21:30)
  • The step-by-step hiring and onboarding process for new employees – both technicians and service advisors—at Gordon’s store (23:32)

MORE JOHNNY G & FRIENDS: Building Multi-Location Growth with Tire Discounters’ Jamie Ward

You May Also Like

Hankook Tire America president unpacks the details of the new Dynapro HPX

In this episode of What’s Treading, we get into the nitty-gritty details surrounding Hankook’s new Dynapro HPX tire.

WT-hankook-1400x700

A successful tire launch seems to fall somewhere in the middle of innovation, customer satisfaction and dealer support. By that account, Hankook Tire seems to have followed the tire launch playbook to the letter with the recent debut of its all-season touring tire, the Dynapro HPX, designed for SUVs.

Johnny g & Friends: Working On the Business Instead of In the Business [Audio]

In this season-end wrap-up, hear some powerful advice from Johnny g’s guests.

JGyearend
Science Fuses with Passion for Bridgestone Motorsports’ Cara Krstolic: Audio

Johnny g & Friends welcomed Bridgestone’s Cara Krstolic to talk about her career trajectory at Bridgestone.

Audio: D&K’s Dennis King: The Tire Industry’s Lucrative Future

How Dunlap & Kyle created a vision statement with eight core values.

Dunlap-&-Kyle
Faith, Community Drive Success for Beroth Tire

TJ Beroth continues his family’s business legacy thanks to valuable insights and experiences.

Johnnyg Featured beroth

Other Posts

Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART II

In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.

dan-murphy-1400part2
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART I

In Part I of this interview, Dan discusses successfully bridging the worlds of tires and golf balls into one premium branding experience.

dan-murphy-1400
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
The legacy lives on: Andrew Firestone’s journey from reality TV star to entrepreneur

Andrew’s sharp business acumen has been heavily influenced by family and his deep appreciation for his great-grandfather’s work developing the Bridgestone-Firestone company and brands.

andrew-firestone-johnny-g-s4