JIA to Exhibit at the ATS/CV Show

On the stand will be the Nitro-Ride Nitrogen Inflation System. Worldwide sales for this product are said to have exceeded all expectations.

William Mitchell, managing director at JIA, is not surprised: “For a tyre outlet looking to offer nitrogen inflation to customers, I don’t think the Nitro-Ride can be matched, either on price or performance,” he says. “Top grade materials and impeccable workmanship ensure quality is not an issue, our customers can easily see this in the product. Most of our sales have come from customers who have already compared important facts like nitrogen output and performance with our rivals, this alone speaks volumes.”

The company also plans to display a fully operational automatic test lane. This Class Four/Seven MOT test lane allows for single-handed brake testing and, features a hydraulic scissor action lift with built in wear detectors. Manufactured by ATT Nussbaum, the test lane will be manned by members of their own team, who will also be showing visitors to the stand a selection of their latest electronic wheel balancers and superb tyre changers.

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.