Edmonton, Alberta-based Integra Tire and Auto Centres held its fifth annual general meeting at the Rancho Las Palmas Resort & Spa in Rancho Mirage, Calif. March 11-14.
Some 170 staff suppliers and tire dealers and their families attended the event, which included a welcome reception sponsored by DT Tire Distributors, strategy sessions, manufacturer presentations and a special “Customer Focus” presentation led by Howard Hyden. Other activities during the week included a golf tournament, spousal shopping excursions and an organized motorcycle tour.
The Annual Meeting closed with a formal banquet sponsored by Gold Sponsor TriCan Tire Distributors. Several awards were handed out to dealers for sales records, along with the first annual Integra Tire Humanitarian Award, which was given to Bruce Stranaghan of the Integra Tire Kelowna location for his work and involvement with the Carma Project.