Hercules Celebrates 50th Anniversary in Style - Tire Review Magazine

Hercules Celebrates 50th Anniversary in Style

Happy Golden Anniversary, Hercules. That was the message for dealers when the Hercules Tire & Rubber Co. met in Cincinnati, Ohio, to celebrate its 50th anniversary.

Hercules Celebrates 50th Anniversary in Style

Happy Golden Anniversary, Hercules. That was the message for dealers when the Hercules Tire & Rubber Co. met in Cincinnati, Ohio, to celebrate its 50th anniversary.

The approximately 47 dealers and distributors who attended the event were treated to an anniversary banquet that covered the entire history of the company. From the company’s beginnings in 1952 with 21 shareholders, to the 1959 deal making Cooper the primary supplier, to the 1981 Thanksgiving Day fire, to its exiting of the retreading business – twice ®“ dealers were able to walk down memory lane.

A 50s-style theme, college football championship tailgate party, a costume/dance party, and photos added to the feel of the event. Fifty Year Stockholder Anniversary Awards were presented to Roger Coll, Coll Tire Distributors; Rene Therrien, Central Tire Co.; and Mike O’Shea, Robbins & Franke.

At the sales meeting portion of the program, several new tire lines were announced. New high performance lines include the Hercules G5000Z and Merit Metric XSE-Z in 40- and 45-series, and the Hercules G3000V and Merit Metric XSE-V in 50- and 55-series.

Also announced was a new addition to the premium passenger tire line: the Hercules Ultra Touring TR. The T-rated line, which features a 630 AB UTQG rating and includes the new 225/55R17 size, will be available for delivery March 1 and fit current model Chrysler LHS and 300M vehicles.

As Kevin Breen, director of marketing, pointed out, "In passenger tires alone, our distribution center has 508 SKUs available to you."

Two new performance lines were also added – the S-rated Hercules H/P 4000 and the Merit XR 6000. Both lines will be available in 50- through 70-series and carry a 440 AB rating.

"Performance tires were the exception, not the rule, in the mid-90s," said Lou Fontana, director of purchasing and distribution. "But the market has now exploded. It’s trendy, expensive and huge. There has never been a better time to sell performance. Any car can be a performance vehicle because of the tires."

You May Also Like

Bridgestone Americas Releases 2022 DE&I Annual Report

The 2022 DE&I Annual Report outlines improvements Bridgestone has made in its three DE&I focus areas.

Bridgestone announced the release of its 2022 DE&I annual report. The report includes a detailed scorecard on its diversity representation across the US and Latin America along with a breakdown of its DE&I commitments, strategy and efforts in the last year.

“The release of our second DE&I Annual Report further solidifies our focus on empowering our teammates and the communities where we live, move, work and play,” said Ebonee Davis Ifeobu, vice president of diversity, equity and inclusion at Bridgestone Americas. “Last year, we made a commitment to build upon the DE&I framework already in place and doubled down on our efforts to listen, learn and evolve. While this is an ongoing and intentional journey, I’m proud of the strides we’ve made thus far.”

What Does it Mean to Have Sustainably Sourced Tires?

Sustainability starts at the source, and tire manufacturers are thinking about where rubber comes from more than ever.

CEAT Receives Lighthouse Certification from World Economic Forum

The certification is given to manufacturers that use Industry 4.0 technologies.

Nokian Tyres Holds Innovation Challenge Finals

Sustainability at the top of mind for Nokian Tyres during its innovation challenge.

Apollo Tyres Receives ISO Certification for Sustainability

Apollo Tyres underwent a three-stage assessment for the certification.


Other Posts

Discount Tire Announces ‘Defending Daytona’

The series will highlight Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.

Discount Tire Defending Daytona
Hunter’s BL Series Bench Lathes Now Connects with HunterNet 2

With the new connectivity, shop owners and managers will be able to view before and after-cut results for rotors and drums online.

GRI Receives US DOT Certification for Safety

GRI tires will now have a DOT code embossed on their sidewalls.

Five Tire Trends You Need to Know

We’re talking about recent industry trends that you can take advantage of when running your tire business.

RwtN Featured Image EP20