Connect with us
Hankook_logo.svg

News

Hankook Sweden’s Campaign Wins Award

Hankook has won bronze at the Epica Awards, the editors and publishers international creative awards, for its informative campaign #drivelikeawoman.

Advertisement

Click Here to Read More
Advertisement

 

 

Hankook has won Bronze at the Epica Awards for its informative campaign #drivelikeawoman. The #drivelikeawoman campaign was created jointly between the Swedish non-governmental road safety association NTF and Hankook Tire Sweden.

The Epica Awards is an advertising competition that is judged by a panel of journalists from the world’s most important marketing and communication media.

Statistics have shown that men and especially younger men aged between 18-25 years are more likely to have an accident on Swedish roads. Studies show that men take more risks, drive with smaller margins and with significantly higher risk to themselves and others on the road more than women.

Advertisement

“We are delighted to receive such a prestigious award for a campaign where the main purpose was to increase road safety in Sweden by influencing how men and particular young men are driving. The title of the campaign was deliberately provocative and it took off immediately, reaching approximately 8 million people with our message and we hope that the roads are now a bit safer,” says Christine Silfversparre, marketing manager at Hankook Tire Sweden.

The campaign created an original film to spread the message of driving safety and was published online and distributed through press releases.

Advertisement

“It was the provocative message in combination with hard work using both PR and digital channels that made it possible to get this high reach. For Hankook as a relatively new and unknown brand on the Swedish market, this was a very good way of building awareness. As a player in the automotive industry it shows that Hankook priorities their consumers’ safety with their products and their approach in the market”, says Tae Kyung Kim, managing director of Cheil Nordic.

View the case video here.

Advertisement
Click to comment

POPULAR POSTS

Tire-Tariff-DOC-Investigation Tire-Tariff-DOC-Investigation

News

DOC Revises Tariffs on Chinese TBR Tires

Hankook-Curtis Brison President North America Hankook-Curtis Brison President North America

People

Brison Named President of Hankook Tire North America

News

Continental to Buy Natural Rubber Via Digital Trading Platform

News

Most Watched Continental Garage Studio Videos of 2021

Connect
Tire Review Magazine