Hankook Tire Canada Corp. signed an agreement to be the official tire of the Toronto Maple Leafs hockey club.
“We’re so proud to continue the tradition of supporting hockey and sports in Canada,” said Sean Yang, Hankook Tire Canada president. “We couldn’t be more excited to partner with such a historic and highly regarded brand as the Toronto Maple Leafs. This important partnership will allow us to build and nurture strong relationships with their deeply loyal and passionate fan base.”
As part of its partnership, Hankook will be included on digital signage within the concourse, on monitors throughout the areas and during in-game contests.
Hankook is also the current sponsor of Hockey Canada, the Ottawa Senators and the Toronto Blue Jays.