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Goodyear Makes Changes in Retail Store Management

(Akron/Tire Review)) Goodyear Tire & Rubber Co. has made changes to the management of its company-owned retail stores.

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Jerry Alessia was brought in from Sears to direct the operations of Goodyear’s 116-store Just Tires unit. He had been director of customer care and operations for Sears’ automotive division.

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Former Just Tires manager Lenny Mullen was reassigned to a special projects post, working on developing “new store retailing standards,” said the company.

In another move, Rob Rajkowski was named director of marketing and merchandising for Goodyear’s retail store unit.

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