Company spokesman Raymond Lee described Goodway’s recent appearance at the Reifen 06 exhibition as the company "standing tall among the biggest industry names at the internationally acclaimed fair," adding: "we made quite an impact with our various brands and offerings."

He went on: "Throughout the three-day event, we made great strides in growing our international reputation and profile – creating positive recognition and positioning for Supercool and other brands. We proved we are capable of standing tall with world class companies in terms of technical capability, quality and marketing strategy."

The Reifen Fair is regarded as a world-class tyre fair; a leading technology, communications and trend-setting event for future market developments in the global tyre industry. And, Goodway was there in full force, taking another big step in firmly establishing the company on the international map.

Despite being the youngest player, Goodway has successfully harnessed its energy to state-of-the-art German technological expertise in rubber compounding. The result is a consistent delivery of an impressive range of innovative and high quality products.

Goodway now supplies an impressive range of retread materials and high quality technical rubber compounds to leading retread manufacturers, commercial vehicle proprietors and new tyre manufacturers, along with Fortune 500 companies dealing in hoses and other rubber-related products. Goodway’s loyal customer base today spans more than 50 countries, including the Asia Pacific area, Middle East, Europe, Oceania and the Americas.

In every stage of manufacturing of Goodway’s retreading materials, researchers and designers are guided by one principle above all – caring for the user and the buyer. The company offers a wide range of retread rubber compounds and designs, which cover exhaustive conditions.