“We’ve had such positive feedback with the campaign this year that we wanted to keep it going into 2009,” said Travis Roffler, director of marketing. “Competition in the tire industry is fierce, so these ads are meant to grab consumers and make them take notice of the revitalized General tire brand.”
The ads will appear in automotive enthusiast and trade publications, both print and electronic, and consumers also will have the opportunity to request posters of their favorites, CTNA said. (Tire Review/Akron)