Federal Tyres states it has “set its sights on 10% market share in Russia” and aims to double the number of wholesalers it works with there (currently nine in eight cities, including Moscow, St. Petersburg and Ekaterinberg) every year for the next five years to help achieve this objective by 2019.
The company has been present in the Russian market since 2004 and its products are available at more than 10,000 retailers across the country. It has now launched a brand new website,www.federaltyresrussia.com, VKontakte page, vk.com/federaltyresrussia, and 2014 campaign slogan that capitalizes on Federal’s sponsorship of Manchester United: “Awaken the Champion inside.”
“Russia is one of our top priority growth markets and it is a region full of potential for us,” said Jamie Ma, CEO of Federal Tyres. “Federal has a strong foothold in Russia already and the time is right to start realizing that potential. We are the only Taiwanese tire brand in Russia that makes cutting-edge products with proven race-track pedigree accessible to every driver – from professional racers to enthusiastic amateurs.”
Ma added that now is the perfect time for Federal to step up its operations in Russia, given expectations of 13% annual growth in the country’s tire industry. “Russian drivers want high speed thrills with no compromise on quality and safety, and they will quickly find Federal has the products to match their passion.” (Tyres & Accessories)