Federal Launches New Hero Tyre Line

Produced in China under what Federal assures are uniform quality standards, the Atlanta AR01 is marketed as a high-end product in terms of both safety and value.

The new AR01 features four circumferential grooves for water dispersal, improving wet surface road holding, and siping on the tyre’s shoulders is intended to minimise road noise. The quest to create a quieter tyre has also been aided by the computer optimised tread pattern, Federal said.

Initially the Hero AR01 will be available for three market sectors; high performance, with 195/55R15 and 205/55R16 sizes available. For the touring segment sizes are available to fit rims between 13 and 15 inches with speed ratings up to H are available. WSW tyres are available in sizes 215/70R15 to 225/70R15, with 16- and 17-inch sizes available at a later date.

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.