Discount Tire said it will provide free tire safety kits at its 600-plus retail stores across the U.S. The retailer is also lending the support of NASCAR driver Reed Sorenson nationwide radio public service announcements regarding the importance of maintaining proper vehicle tire inflation pressure.
Let’s talk about why clear communication with customers is key with this segment.
If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.
Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.
Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.
Both the Terra Trac Cross-V AW and Roadtour Connect AS are backed by the Hercules Performance Promise warranty.
Farmers are stuck between rising input costs and declining crop prices. Therein lies the opportunity for ag tire dealers across the country.
The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.
This robust tire designed for multiple farm surfaces is offered in two 16-in. sizes for 2WD front tractor wheel positions.
Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.
The bead massage feature on the Maverick tire changer helps with better tire and wheel fitment for balancing.
Cosmo will continue its portfolio expansion later this year when it launches its new Gripit X/T, Rockit R/T, and Cosmo Kurrent.
