After decades of separating addressing the needs of independent tire dealers in California, the two state associations there have decided to merge.
The new association the California Tire Dealers Association is now in place and Ejnar Fink-Jensen has been tapped as its first executive director. Fink-Jensen had held the same post with the former California Tire, Automotive & Retread Services Association South.
Bill Eordekian of 1-800EveryRim.com, previously president of the South association, is now president of the 400-plus-member combined group.