CTNA Pursuing North American Winter Tire Market with Focused Lineup - Tire Review Magazine

CTNA Pursuing North American Winter Tire Market with Focused Lineup

(Akron/Tire Review) Continental Tire North America (CTNA) is leveraging its winter tire lineup in its pursuit of the growing winter tire market in North America.

From Feb. 6-7, CTNA invited a group of journalists to Mont Tremblant in Quebec to learn about and experience the tires.

“Continental is in a strong position to grow its winter tire business,” said Andreas Gerstenberger, CTNA’s vice president of sales and marketing. “We will utilize our brand strength, winter tire technology and OE presence to gain marketshare in the U.S. and Canadian winter tire markets.”

CTNA’s newest winter tire, the ContiCrossContact Winter, is designed specifically for light trucks, SUVs and crossover vehicles, CTNA said. Ten H-rated-and-above sizes are available. The tire features the “latest generation” silica compound and siping technology to deliver traction and performance, said CTNA.

The ContiWinterContact TS790 comes in 50 sizes, with H-speed ratings and above. The TS790 offers shorter braking distances and increased traction due to its asymmetric tread and wide sipes on the inner shoulder, according to CTNA. Its silica tread compound uses “Cross Link Sipe” technology to enhance grip on snow and ice.

The ContiWinterContact TS810 comes in 24 sizes, H-rated and above and features “Innovative Component Technology,” which allows for handling in the wet without compromising snow performance, CTNA said. The tire’s sipe spacers prevent sipes from closing during surface contact, according to the tiremaker.

You May Also Like

TechForce Foundation launches Techs Talk survey

The survey is designed to uncover insights into the perspectives of aspiring technician students and new working technicians.


TechForce Foundation recently launched its Techs Talk survey, which the company said is designed to uncover insights into the perspectives, values and experiences of aspiring technician students and new working technicians.

“Most technician surveys in the marketplace today are heavily skewed by responses from GenX and Boomers," Jennifer Maher, CEO of TechForce Foundation said. "TechForce Foundation wants to specifically gather insights from GenZ future techs and new working techs within their first two years of employment. This gives us better data in building the workforce going forward, and knowledge to address the crippling technician shortage.”

Hunter Engineering releases new alignment coverage for hundreds of vehicles

The release covers new records as well as updates to existing records, covering OEM changes to existing vehicles.

GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.

Consumer understanding is key to success in the all-weather tire segment

Tire dealers need to properly understand consumer needs based on driving habits and performance preferences.

Nexen Tire America details its 2024 U.S. motorsports program

Nexen Tire Motorsports drivers competed at the “Streets of Long Beach” Pro Championship event using the company’s N’Fera Sport R tire.


Other Posts

Chapel Hill Tire opens 12th location in Durham, NC

Chapel Hill Tire said the new Durham location will offer everything from routine maintenance to complex repairs.

Hankook acquires additional stake in thermal management systems company, Hanon Systems

Hankook & Company Group said it will hold a 50.53% stake in Hanon Systems and take management rights as the largest shareholder.

Handshake agreement
How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

The T.I.R.E. Summit will place an emphasis on technology, insights, regulations, and engagement in the industry.

PRT launches 59 new complete strut assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.