In addition to unveiling its new Zeon CS Sport, on Wednesday morning Cooper Tire Europe gave word that it has recruited David Coulthard as its UHP range brand ambassador. The ex-Formula One and DTM driver, who now fronts the BBC’s F1 coverage, will represent the tiremaker until the end of 2016 at key events and also offer technical advice and feedback to the company’s product development team, as he did for the Zeon CS Sport.
“We’re pleased to have David Coulthard as our brand ambassador for UHP products,” stated Cooper Tire Europe managing director and vice president Jeff Schumaker. Sarah McRoberts, marketing communications manager for Cooper Tire Europe, added that Coulthard is a ‘natural fit’ for Cooper:
“Cooper Tire is a premier producer of high-performance tires for the European market and the partnership with David also adequately reflects our heavy involvement in motorsport across the world.
“David knows exactly what is demanded from high-performance equipment, thanks to his varied motorsport roles, which range from Formula One to DTM,” McRoberts continued. “His background means that he knows exactly what is needed for tires to perform to their maximum ability in high-pressure environments and is able to offer insight and advice, while representing the quality and technical excellence of the Cooper Tire range.”
“By pairing with Cooper Tires as ambassador of its UHP range, there’s a sense I’ve returned to a company which was a big part of my pre-Formula 1 career,” commented Coulthard. “I cut my teeth in F3 and F3000 on Avon Tyres, which is a Cooper Tires brand – and Cooper is the current supplier to the British F3 Series.
“I’ll be supporting the brand’s performance tire development programs but it wasn’t just its motorsport heritage and the performance focus of the UHP range which attracted me, its safety credentials and track record of producing high quality products over several decades made all the difference for me,” the 42-year old concluded. (Tyres & Accessories)
