Conti Extends General Line With New Altimax RT43

The General Altimax RT43 all-season touring tire was unveiled earlier this week at a dealer and media event at Continental Tire the America’s Uvalde (Texas) Proving Grounds.

CTA officials said the Altimax RT43 offers an "enhanced construction" that was designed for long tread life and "to give passengers a quiet, comfortable ride, combined with year-round, all-season traction."

“Our tire engineers have combined several technologies to give the consumer an all-season touring tire that is a notable value,” said Travis Roffler, CTA director of marketing. “We have married together two new technologies with our existing Replacement Tire Monitor and Visual Alignment Indicators technologies for one fantastic tire.

“Our team has constructed a tire that is stylish and gives the consumer a solid value while providing the performance they demand. This is important to our customers who are looking to stretch a dollar in today’s economy,” he said.

The Altimax RT43 replaces the original Altimax RT, and is now available for dealer orders for an Aug. 1 public launch.

The new tire features two new technologies, Roffler said. “The Peak Anti-Slip Sipe Design Technology increases the number of biting edges for traction on slippery roads, and the Low Surface Abrasion Technology provides construction elements that reduce tread distortion as the tire rolls, resulting in less surface abrasion promoting even treadwear and extended treadlife.”

CTA said the Altimax RT43 will be available in 44 initial sizes over 13- through 18-inch wheel diameters. The tire will carry UTQG treadwear ratings of 600 for 13- to 15-inch sizes, and 700 for 16- to 18-inch sizes. All sizes will have a 75,000-mile limited treadwear warranty and a 45-day “customer satisfaction trial.”

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."