Club 3633: Terry Wilson, Wilson Tire

Club 3633: Terry Wilson, Wilson Tire

As one part of a two-man tire operation, Terry Wilson runs the business with heart and integrity. Learn more about Wilson, a member of Tire Review's 2018 Class of Club 3633.

Tery Wilson Wilson Tire Holton Kansas
Terry Wilson, co-owner of Wilson Tire in Holton, Kansas

As one part of a two-man tire operation, Terry Wilson and his brother, Matt, run their business by the golden rule: Treat others how you want to be treated.

For the duo and co-owners of Wilson Tire, that’s translated to more business and higher profits at Wilson Tire, the shop the brothers opened just four months ago. In fact, they’re just a month or two away from reaching their sales goals for the year.

“We live in a city with 3,400 people, but we attract people from 300-plus miles away,” Terry Wilson says. “People send their mothers and wives here to make sure they’re taken care of. Treat people like family was one thing I was always told because if you go someplace else, you would want them to treat your family how you expect them to.”

Before opening the shop with his brother, Terry lived in Tennessee and worked for a Valvoline Instant Oil Change. In 2013, he moved back to Kansas, where he, Matt and their third brother starting selling tires out of their brother’s used car lot. Each year, the business blossomed, Terry said.

Finally, the duo split from their brother and transitioned into their own shop. Terry takes care of the books, getting vendors lined up and still does tire installation on a daily basis. Matt stays more on the tire side of things and handles the social media and marketing.

Fun Fact: Terry’s personal motto is, “Climbing the ladder of success is not done with your hands in your pockets. You gotta get your hands dirty. It’s not going to be easy.”

But when a customer comes in, it’s either Terry or Matt who talks them through the tire selection, installation process and bills them out at the end of the day.

While tire sizes continually change and the industry evolves, Terry said one aspect he loves about the job is learning each day and making customers feel good about their auto care.

“When you enjoy what you do, you’ll never work a day in your life. I’m a true believer in that. When you get to know different people, they trust you with putting their family’s life in your hands to stay safe on the road. People feel good when they come and go, and that gives you a rewarding feeling.”

To stay current, Terry and Matt read trade publications and take different classes and seminars their vendors or tire manufacturers offer. Doing that, Terry says, helps them focus on their goal: building a new, multi-bay location with more employees and tons of available storage and inventory to handle even more business.

“We want to give the city something big,” Terry says, “something they don’t have around here. We want to expand but still keep that small-town frame of mind.”

You May Also Like

Repairify appoints vice president of general automotive repair markets

Ben Johnson will lead the business development and product management teams for asTech Mechanical.


Repairify has appointed Ben Johnson as vice president of general automotive repair markets to help lead the company’s expansion into the mechanical market. Repairify said it chose Ben Johnson to lead the business development and product management teams for asTech Mechanical as it enhances its remote OEM solutions.

Hankook Tire appoints four new sales roles

These appointments included Gabriel Leventis, Steve Johnson, John Lesnak and Ken Everhart in various roles.

GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.

Ascot Supply Corp. promotes Mark Paquette to vice president

Paquette will work under the direction of current President David Kessler and officially begin his new role on June 3.

TBC Corp. names COO for TBC Brands, TBC International

Bill Schafer brings 30 years of experience from Michelin, where he held various leadership roles during his tenure.


Other Posts

SRNA promotes Wayne Horne to strategic account manager

Horne has been a part of SRNA for nearly eight years and held various roles throughout his tenure, starting in customer service.

SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.

Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).