Carlisle Partners with Award-Winning Show

Carlisle has partnered with “Fisher’s ATV World” as the exclusive tire sponsor for the 2008 season.

Published: February 6, 2008

“Fisher’s ATV World” currently airs exclusively on The Outdoor Channel and was the winner of 10 Telly Awards in 2006.

The show has been airing since 2002 and offers family-oriented insight on safe and responsible riding, practical use of ATVs, as well as content involving ride opportunities all over the world. In addition to 30-second commercial spots, Carlisle will be featuring their premium ATV and trailer tires on the show.

Visit Fisher’s ATV World at: www.fishersatvworld.com. (Tire Review/Akron)

Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

By Christian Hinton

Published: April 22, 2024

Yokohama Rubber held a groundbreaking event on April 15 for its new consumer and light truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico. The company said the event was well attended by a crowd of state and local officials, as well as management from Yokohama companies, including YRC Chairman and CEO Masataka Yamishi; Yokohama Corporation North America (YCNA) CEO Shinichi Takimoto; and Yokohama Tire Corporation (YTC) President and CEO Jeff Barna.