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Bridgestone Europe Boosting Pricing

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Escalating raw material costs, particularly those for that most necessary of commodities, natural rubber, has prompted Bridgestone Europe to increase prices on all tire products.

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The new pricing takes effect Apr. 1 and while the increases will vary according to product category and market, tires will on the most part become between 3% and 5% more expensive.

“While we are making intense efforts to mitigate the impact of raw material cost increases, regrettably we have no option but to reflect a portion of the cost increase in the tire price,” commented Gerry Duffy, Bridgestone Europe’s vice president of sales and marketing. (Tyres & Accessories)

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