Blackcircles Opens First Garage in Franchised Network - Tire Review Magazine

Blackcircles Opens First Garage in Franchised Network

(Clacton, U.K./Tyres & Accessories) Village Motor Co. in Wallasey has become the first member of Blackcircles’ franchised dealer network.

The launch meant coming full-circle for Blackcircles’ MD, Mike Welch, as it is just 10 miles from where he launched his first tyre business in Garston at the age of 17. Blackcircles reports that it has been “inundated” with enquiries since it launched its bolt-on franchise option.

Specialising in services, MOTs and repairs, the Village Motor Co. employs 15 staff and has a projected turnover of £1 million for the next financial year. Village Motor Company MD David Hiles said the move to join Blackcircles is right for the company: “Joining Blackcircles is the right move for us, and will allow us to attract new customers and retain business in the face of increased competition from large national chains.”

“Tyre sizes are far more varied than they were 10 years ago, and there are many more makes and models coming on to the market. The ability for Blackcircles to be able to deliver these new products in such a short space of time, and at a lower price to the customer, is beneficial to motorists in general.”

Independent garages and dealerships that adopt the bolt-on franchise retain their existing identity but gain access to Blackcircles’ specialist systems.

Mike Welch commented: “I am delighted to welcome the Village Motor Company as a Blackcircles franchise, especially as the dealership is so close to where I grew up and started my first tyre business. We have had a great deal of interest from garages and dealerships from throughout Merseyside that are interested in joining the new Blackcircles network.

“I believe this is a direct response to the current status of the tyre retail marketplace which has left local outlets struggling or unable to compete against big tyre chains. Through the bolt-on franchise, we will assist the Village Motor Co. to enhance their business by attracting new customers, retaining business and delivering a superior service.”

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