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BFNAT Looking for New Ad Agency

(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) has placed some of its advertising broadcast creative and media planning and buying duties into review, according to reports.

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The $25 million business is currently handled by WPP Group – Grey Advertising, which has had the account since 1998.

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The agency search will not impact BFNAT’s print advertising work, currently handled by Nashville agency Gish Sherwood.

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