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BFGoodrich Tires Launches Off-Road App

OnTrail allows consumers to filter by weather conditions, trail difficulty, length of time and user reviews to confidently identify their ideal off-road exploits.

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BFGoodrich Tires has launched OnTrail, which the company says is a mobile app for off-road enthusiasts, combining essential trail companion tools with community sharing functions, allowing consumers to communicate and share their trips in real time.

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Designed for off-roaders of every skill level, the company says OnTrail allows consumers to filter by weather conditions, trail difficulty, length of time and user reviews to confidently identify their ideal off-road exploits. OnTrail also recommends points of interest and includes the option to upload photos, allowing users to share real-time conditions and adventures.

Additionally, integrated missions within OnTrail will allow enthusiasts to take on new challenges. These missions may include supporting a trail cleanup or completing a first trail on a new terrain. With the completion of each trip or mission, users will earn badges, rankings and points that can be redeemed for rebates and prizes.

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OnTrail will later expand to help ATV, UTV and sports bike enthusiasts find their own trails with the same detailed rating systems, the company says.

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