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American Tire Distributors ATD

Business Operations

ATD Announces Plans to Innovate Digitally

Changes include the launch of new digital platforms and website with advanced analytics to “create long-term competitive advantages for its customers and manufacturer partners.”

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American Tire Distributors ATD

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American Tire Distributors (ATD) and its Canadian subsidiary, National Tire Distributors (NTD), announced the next phase of its “strategic transformation” to continue to support its more than 80,000 customers and manufacturer partners. The strategy was unveiled to the Company’s management team at their exclusive 2018 North American Innovation Summit held in Dallas over the weekend.

Changes include the launch of new digital platforms and websites. The digital tools include advanced analytics to “create long-term competitive advantages for its customers and manufacturer partners.”

The digital business model introduced at the meeting will be fully integrated into ATD’s business by 2020. Tools and initiatives launching in the coming months include:

  • Radius, a value-added services platform designed to drive traffic, enhance operations and maximize profitability for ATD customers;
  • Traction, a platform for delivery tracking and notifications, easy and secure payment options, invoices that reflect real-time order changes and inventory control; and
  • A new ATD website and NTD website to better reflect the organization’s innovation goals and programs.

ATD said in a media release that as a company, they remain committed to delivering exceptional service, creating an efficient and easy way for their customers to do business with them, and building on the relationships developed through more than 80 years of service to the industry.

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“We have unparalleled experience and, more importantly, the commitment, power and enthusiasm of more than 5,000 associates to develop the tools that will lead the industry,” said Stuart Schuette, president and chief executive officer at ATD. “Passion for leading industry change and delivering an exceptional customer experience are a part of our DNA. The industry should expect no less from us.”

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